Wills Lifestyle partners with the critically celebrated Indian actress to tweet live from the venue on India’s grandest fashion celebration.

New Delhi, October 16, 2009: Wills Lifestyle.

ITC’s fashion brand, has today announced that indian actress Gul Panag will be the Twitter Face at the coming WIFW SS’10, India’s foremost fashion and trade event.

Wills Lifestyle has initiated this association with the critically celebrated actress to explore the platform of new age media to engage with the clientele of WIFW in an interesting fashion. For the very first time in the world, a celebrity will tweet directly from the event venue on the on-goings of the Wills Lifestyle India Fashion Week.

Gul Panag will be present at the venue on all five action-packed days to review the shows and tweet on the daily dose of fashion week news. She will connect with her followers (more than 20000) and share her views on the ramp shows, upload pictures of the event and respond to tweets. All Tweeters can now follow Gul Panag’s page and get live updates from the event itself! They also stand to win invites to the event by following her updates only.

It is an effort taken towards connection with their clientele and followers of the fashion week. Recognizing the growing popularity of Twitter in India and especially of Gul Panag on this platform, Wills Lifestyle decided to take on board Gul Panag as the Twitter Face to cover the event for this medium.

Speaking on this association, Actress Gul Panag said,”I promise to bring to my fans and followers regular updates from the venue and to give them a glimpse of the fashion’s grandest celebration, and I am proud to be associated with Wills Lifestyle in this exceptional way, WIFW SS’10. Watch-out for my tweets as you stand to win a chance to get invited to the event.”

Atul Chand of Lifestyle Retailing Business Divison, replied, “This season we are delighted to associate with Gul Panag to be the Twitter face of WIFW SS’10. Gul Panag is a regular on twitter and enjoys a lot of support and fan following on the website. Through this involvement we will be able to reach out to a large fan following on Twitter and create excitement around WIFW.”

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