FarahKhanAli

Wills Lifestyle, ITC’s premium fashion brand, announced that renowned jewellery designer and one of the most active celebrity on Twitter Farah Khan Ali is the ‘Wills Twitter Face’ at the forthcoming Wills Lifestyle India Fashion Week, India’s foremost fashion and trade event on March 15, 2010.

Wills Lifestyle has initiated this association with @FarahKhanAli to explore the platform of new age media to engage with the patrons of WIFW in an interesting fashion.  It is an effort taken towards striking an instant connect with its patrons and followers of the fashion week. Recognizing the growing popularity of Twitter in India and especially of @FarahKhanAli on this platform, Wills Lifestyle decided to take on board @FarahKhanAli as the ‘Wills Twitter Face’ to cover the event for this medium.

In the last edition of WIFW, for the very first time in the world, celebrity – @GulPanag had tweeted directly from the event venue on the on-goings of the Wills Lifestyle India Fashion Week. She attended all the fashion shows and tweeted pictures of the ramp show and her at the fashion week which created a lot of buzz on Twitter.

@FarahKhanAli will be present at the venue on all five action-packed days to review the shows and tweet on the daily dose of fashion week news. She will connect with her followers (which are more than 13000) and share her views on the ramp shows, upload pictures of the event and respond to tweets. All Tweeple can now follow @FarahKhanAli and get live updates from the event itself! They also stand to win invites to the event by following her updates.

Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Division, said, “This season we are delighted to associate with Farah Khan Ali to be the ‘Wills Twitter face’ of Wills Lifestyle India Fashion Week. Farah Khan Ali is a regular on twitter and enjoys a lot of support and fan following on the website. Through this association we will be able to reach out to a large fan following on Twitter and create excitement around WIFW.”

Speaking on this association, Designer Farah Khan Ali said “I am excited to be associated with Wills Lifestyle in this unique way. I promise to bring to my followers regular updates from the venue and to give them a glimpse of the fashion’s grandest celebration, Wills Lifestyle India Fashion Week. Watch-out for my tweets as you stand to win a chance to get invited to the event. We will surely have a lot of fun on Twitter!”

Rajesh Pratap Singh, Sunil Sethi and Atul Chand with models

Wills Lifestyle, ITC’s premium fashion brand, announced that Rajesh Pratap Singh will be the designer for Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premiere fashion & trade event on March 05,2010 at ITC Maurya.

Wills Lifestyle further strengthens its association with the internationally applauded designer as this is the second time that Rajesh Pratap Singh is the Wills Lifestyle Grand Finale Designer. This season the two pioneers in style and innovation once again come together to set new benchmarks in creativity and fashion.

Atul Chand, Rajesh Pratap Singh and Sunil Sethi(From left)

Announcing this at ITC Maurya, Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Divison, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has been a great mix of fashion and entertainment. This season one of India’s most distinguished and celebrated fashion designers, Rajesh Pratap Singh, will be taking the same tradition forward and will create magic on the ramp in his signature style.

He further added, “At Wills Lifestyle, we have embarked on a unique initiative – of a corporate partnership with India’s leading designers to retail their exclusive collections at our stores and making designer-wear accessible to our customers and thus furthering the agenda of promoting the business of fashion. This coming season, Rajesh will be designing an exclusive collection for Wills Lifestyle stores across the country.”

Models representing Rajesh Pratap Singh

The grand finale collection called ‘Bespoke Tales’ is inspired by the evolution of making of clothes and will showcase new experiments with textiles, shapes and colours. Most importantly, it is an honest look at the art and craft of the trade. Rajesh Pratap Singh will also create an exclusive collection for Wills Lifestyle inspired by the grand finale theme that will be retailed from Wills Lifestyle stores across the country in September 2010.

Mr. Sunil Sethi, President, FDCI said, “We are delighted to have Rajesh Pratap Singh once again as the Wills Lifestyle Grand Finale designer at the upcoming edition of the WIFW. He is one of the most respected designers of the Indian fashion fraternity and we are very proud of his achievements. This accolade further emphasizes our belief in his ability to design garments that epitomizes perfection and simplicity.  His approach towards strong aesthetics has helped Indian fashion reach a global appeal. We are convinced that he will put forward an exciting collection that is dynamic and meaningful for the forthcoming 15th edition of WIFW.”

Further Sunil Sethi added, “He liked the simplicity of Pratap what he designed for Mr. Sunil for this occasion. Presenting Gandhi je on shirt is something depicting purity of fashion. It defines the global meaning of purity in all concerns.”

Speaking on the occasion, Rajesh Pratap Singh said, “It is wonderful to be back as the Wills Lifestyle grand finale designer. It is the perfect platform for me to be able to extend my aesthetic to. Wills Lifestyle India Fashion Week has always played an important role in India’s creative fashion success stories and I’m delighted to close the week once again.”

The grand finale collection is inspired by the evolution of making of clothes and will showcase new experiments with textiles, shapes and colours. Most importantly, it is an honest look at the art and craft of the trade, the people who constitute the industry and dialogues within the fashion industry.

The Wills Lifestyle Grand Finale will take place on Sunday, 28 March 2010 in New Delhi at NSIC, Okhla, Phase III.

Photo by Lalan Ram